One Little League.
Little League® Baseball and Softball is played in approximately 6,500 communities across more than 80 countries around the world, but regardless of where they are played, each of them share the same core mission. Little League believes in the power of youth baseball and softball to teach life lessons that build stronger individuals and communities. Joined together by one common goal, every local league is part of One Team. One Little League.
Little League® believes in the power of youth baseball and softball to teach life lessons that build stronger individuals and communities.
Little League's Tenth Anniversary logo sketched by Carl Stotz.
This logo was used in 1949.
This logo was used in 1954.
Little League's Twentieth Anniversary logo.
Character. Courage. Loyalty. This logo was used from the 1960 to 2004.
Character. Courage. Loyalty. This logo was used from 2004 to 2020.
New logo launched on June 6, 2020.
Design, Colors, and Fonts
For decades, the official Little League® logo has been the symbol of the program and remained unchanged, but as society, communities, and the sport evolve, it is important that Little League adapts to help tell a modern and relevant version of its story. Inspired by Carl Stotz’s original keystone sketch, the new Little League emblem is a modern interpretation of the heritage of Little League.
The new, primary Little League® logo is made simply of two colors, red and blue. Together, these two hues represent our organization on many levels.
Our brand uses five typefaces: Grand Slam, Home Run, Futura, Quotes Script, and Miller Text. These typefaces work together to bring our messages to life.
Grand Slam is the primary display typeface for our brand. It’s an all-caps typeface that we use mostly for headlines.
Home Run is closely related to Grand Slam and supports our type system as a secondary display typeface.
Our display typefaces are reserved for headlines and subheads, but Futura can be used for anything.
Quotes Script is an accent font that adds a feeling of youth and playfulness to our visual language.
For certain communications where a serif typeface is needed, Little League uses Miller Text.